 
NEEA is a unique organization where utilities in the Northwest
pool their resources and work collaboratively to implement
region-wide energy efficiency programs. C+C has been NEEA’s
corporate communications agency since 2006, working to
help them define and communicate key messages to their
stakeholders. This work includes developing communications
plans and strategy, defining messages, training stakeholder
groups, creating materials and helping to continually gather
and incorporate feedback into communications efforts. Major
milestones include the re-design of the NEEA website to
be brand consistent; creation of corporate communication
materials such as a brochure, success stories, press kit
and annual report; writing and placement of Op-Eds in regional
daily newspapers; and workshops with their contractor base
to gather input into NEEA corporate communications activities.
C+C was honored for their work on NEEA’s stakeholder
outreach program with the “Best in Show” award
at the 2009 local Public Relations Society of America Totem
Awards, and received two additional awards for the annual
report and a Seattle Times Op-Ed.
Visit http://www.nwalliance.org to
learn more. |