Everyone knows that 'tis better to give than to receive – so why not give the gift of charity? This is the concept that TisBest.org founder Erik Marks brought to C+C in fall 2008 when he was looking to launch his online charity gift card. C+C set out to introduce this brand new concept to jaded holiday shoppers through online advertising and a multi-faceted media campaign. The team developed multiple press releases, each highlighting a different story angle, and pitched the ideas to local and national media beginning on Black Friday and ending with the Christmas Eve crunch. The successful tactic earned placements throughout the season including features in The New York Times, Seattle Post-Intelligencer, Philadelphia Inquirer, Newsweek, Reuters as well as on NPR Morning Edition and Good Morning America. Ultimately, TisBest.org sold 8,700 cards in its first season, raising $250,000 for its 200 represented charities.