 
Approximately 36 states are expecting some level of water
shortage by the year 2013. To help communities with this
looming problem, EPA created WaterSense, a program that
labels products and services that save water and perform
as well as their less-efficient counterparts. Launched
in June 2006, the C+C team has been involved with WaterSense
since the planning stages of the program. C+C’s work
has included helping to name the program, developing brand
guidelines and key messages, media training, creating and
placing PSAs, creating media materials, implementing media
relations activities and creating supporting viral tools.
WaterSense is well on its way to becoming a recognizable
and trustworthy labeling system and educational resource.
So far more than 1,000 major manufacturers, retailers,
professionals and organizations have partnered with the
program. WaterSense public service announcements have run
in national trade and consumer publications and media relations
efforts have yielded more than one billion impressions.
Test your WaterSense at www.epa.gov/watersense/quiz/ and
click
here to view the WaterSense print PSAs. |
