Simpson Strong-Tie, the recognized leader in structural safety products, wanted to educate homeowners about how to ensure that their homes are built or retrofitted to better withstand earthquakes, high winds, or hurricanes as well as about the importance of deck safety. C+C has garnered media coverage for Simpson’s products and messages in the Bay Area, along the Gulf Coast and nationally. In 2008, the Today Show’s consumer correspondent highlighted the importance of deck safety using the expertise of Simpson and this year the company took its message international when CTV’s Canada AM featured Simpson as it staged a deck collapse to draw attention to the need for deck safety. C+C-trained spokespeople have been featured in print and live television segments. Additionally, C+C has produced several video projects for Simpson including a 50th anniversary documentary, an award-winning internal video to motivate employees at the company’s annual sales meeting and a four-part series on Simpson’s research and engineering capabilities.

To see some of the videos C+C has produced for Simpson Strong-Tie, visit the Informational Videos section of the company’s online Video Library at www.strongtie.com.

Click here to watch the Today Show deck safety segment.