Although most King County residents report that they recycle, more than half of what ends up in the regional landfill is still recyclable. Since 2006, C+C has led the effort to change this through King County’s “Recycle More. It’s Easy to Do” campaign.  This multi-faceted campaign has included award-winning advertising, retail partnerships with grocery, drug store and pizza delivery chains, and innovative media relations and community outreach events throughout the County.  For example, to creatively remind residents to recycle, C+C produced Project Driveway, a traveling exhibit of twenty-five 96-gallon recycling carts artistically made-over by local organizations including Starbucks, the Seahawks and Special Olympics. To encourage residents to begin recycling food scraps in yard waste carts, we created a neighborhood challenge in Renton where six households competed to see who could reduce their waste the most during a six week period. The media were invited to an initial “weigh-in” and it culminated in a media event that unveiled the winning family. This promotion led to significant coverage including a three-part series in The Seattle Times. To reach commercial businesses, C+C created King County’s “Best Workplaces for Recycling” list, now entering its third year of recognizing local organizations for their innovative recycling efforts.  C+C is currently working on plans for the 2009-2010 campaign outreach.