Although 87 percent of King County residents report that they recycle, more than half of what ends up in the regional landfill is still recyclable. C+C is leading the effort to change this through King County’s “Recycle More. It’s Easy to Do” campaign. To kick-off the effort, C+C executed a media event with King County “Garbologist” Tom Watson who sorted garbage at a Redmond home, as well as in-studio and at two TV stations.

From there, C+C went grassroots to spread the message. To creatively remind residents to recycle, C+C produced Project Driveway, a traveling exhibit of twenty-five 96-gallon recycling carts artistically made-over by local organizations including Starbucks, the Seahawks and Special Olympics. To reach commercial businesses, C+C created King County’s “Best Workplaces for Recycling” list awarding 21 organizations for their innovative recycling efforts. To encourage residents to begin recycling food scraps in yard waste carts, the C+C team has created radio promotions, formed retail partnerships, arranged for one-on-one outreach at local farmers’ markets and produced three award-wining television advertisements.