In April 2006, PCC Farmland Trust, a local Seattle land trust dedicated to preserving farmland, purchased a 178-acre farm near Redmond securing it for organic farming. The Ames Creek Farm, the first farm purchased by PCC Farmland Trust in King County, was put into the hands of three local farmers. The Farmland Trust wanted to announce the land purchase in the Seattle media, with a focus on the farmers who were working on the land as well as the overall mission of the Trust. C+C recommended announcing the farm purchase along with a media tour of the farm. Land Trust board members and farmers acted as spokespeople. The announcement and event were heavily covered. KING-TV, KOMO-TV, KUOW-FM, The Puget Sound Business Journal and The Seattle Times all ran major stories about the purchase of the farm and about the importance of keeping local farmland in the hands of local farmers.