C+C helps King County’s EcoConsumer Tom Watson, spread the word about how to be a more eco-conscious citizen. C+C has negotiated ongoing public appearances for Watson to discuss environmentally-friendly consumer tips and has helped him further establish himself as the region’s top green expert. For Earth Day 2007, C+C arranged multiple media events to showcase Watson’s knowledge. Watson visited local TV and radio stations to discuss his list of “Five Gifts to Give the Earth on Earth Day.” Working with KING-TV and Seattle Times, C+C also crafted a two-part series for Watson. The first ran one month prior to Earth Day, during which Watson met with a King County family, calculated their carbon footprint and then provided them with simple tips on how to reduce it. He re-visited the family on Earth Day to see how much their footprint had improved and discuss the benefits. Click here to view the EcoConsumer TV ad.