C+C works year-round to help get ink and airwaves for EPA’s ENERGY STAR program. Since 2005, C+C has helped the Change a Light, Change the World campaign generate more than 90 million earned media impressions through innovative public relations tactics. In 2007, C+C took the campaign on the road (literally) by helping execute a one-month, coast-to-coast bus tour—putting thousands of ENERGY STAR qualified compact fluorescent bulbs into the hands of Americans. The tour was covered by media at all 10 stops from Los Angeles to New York City, garnering more than 114 million media impressions. For the ENERGY STAR Cool Your World campaign, the C+C team successfully launched the ENERGY STAR @ Home tool in 2006. Using a combination of syndicated outreach, online partnerships, blogs and outreach to large national dailies, C+C drew homeowners to the tool, which shows how to save money and energy in each room of the house. The campaign garnered 27 million impressions with hits from the Associated Press, Reader’s Digest, MSN and Better Homes and Gardens online.