PSE has had significant interest from other utilities wanting to implement a Rock the Bulb campaign in their community. To help facilitate this interest, PSE is selling license packages for $25K. If you’re interested in talking more about this campaign or purchasing a Rock the Bulb license from PSE, please contact:

Trevor Rasmussen
trasmussen@colehourcohen.com
206-262-0363 ext. 107

Rock the Bulb licensees will gain full access to the Rock the Bulb Licensing Kit to use for a period of 18 months. Licensees will receive a login and password at which time they can download any and all of the files available at www.colehourcohen.com/rockthebulb for as long as they possess the license. The license kit includes Rock the Bulb how-to documents, sample forms, plans, advertisements, tracking sheets, and timelines as well as native design files, website templates and more. Here is a full list, all of which licensees can find when they log in to the website:

OVERALL-PROJECT MANAGEMENT

  • Campaign overview
  • Essential Documents
    • Complete scope of work and task list
    • Committee structures
    • Organizational matrix for structuring weekly meetings of committees’ status reports
    • Post-campaign evaluation plan and customer survey

EVENTS & PARTNERSHIPS

  • Event and Partnerships Overview
    • Includes suggested partner categories (retail, electronics, food etc.) and suggestions on how to approach partners
    • Suggested equipment needs
    • Recommended timeline/schedule
    • Suggestions for customer experience enhancement, crowd control, crisis management, challenges to anticipate and their solutions
  • Event Retailer Mini-kit
    • Campaign one-sheet
    • Sample retail event layout
    • Retail event checklist
  • Event Stations
    • Activity station descriptions and how-to documents
    • Registration/Checkout station descriptions
  • Event Signage
    • Signage samples
    • Generic event collateral forms and handouts
    • Matrix of sizing/specs for signage
  • Essential Documents
    • Staffing plan
    • Sample retail partner contract
    • Sample support partner contracts (snacks, technology, etc.)
    • Inventory and collateral tracking sheets
    • Set up checklists
    • Sample Event layout
    • Budget
    • Post Event Evaluation template
    • Event Staffing Plan

CONTEST

  • Contest Overview
    • Suggested prize tier and scoring system
    • Sign up instructions
  • Essential Documents

    Rock the Bulb

    • Sample legal language
    • Sample weekly email verbiage

    Golden Bulb

    • Sample legal language
    • Template bulb keeper contact list

ADVERTISING

  • Advertising overview
    • Research recommendations
    • Advertising plan
    • Promotional materials list
  • Essential Documents
    • Brand platform
    • Creative brief
    • Marketing deliverables timeline
    • Tracking template
    • Radio Scripts 
    • TV ad concept and script
  • Design Files
    • 3 and 4-column print ad/artwork
    • Brochure
    • In-Store Poster
    • Bag Stuffer
    • Banners
    • Contest signage
    • Logo artwork files

PUBLIC RELATIONS

  • Public Relations Overview
    • Primary PR elements
  • Essential Documents
    • Kickoff/culmination event plans
    • Media Advisory and Press Release Templates
    • Talking points and key messages

WEB SITE

  • Rock the Bulb Website Overview
    • Website timeline
    • Key website customer experiences
    • Technical Considerations
  • Essential Documents
    • Design templates