Our Work
WaterSense We’re for Water
In 2010, Colehour + Cohen put two staff members in a branded car and sent them across the country for WaterSense, EPA’s water efficiency label. Accompanying them was Flo, WaterSense’s gallon-sized water droplet mascot. She was the face of the road trip, and was photographed daily at iconic and kitschy locations across the country, such as Mt. Rushmore and Graceland. The We’re For Water tour stopped in 19 cities in 21 days, from Los Angeles to New York City, and garnered over 25 million impressions.
