Our Work
TisBest
Everyone knows that 'tis better to give than to receive – so why not give the gift of charity with a charity gift card? C+C introduced this brand new concept over a three year period to holiday shoppers through a multi-faceted media relations campaign. The strategy earned placements in The New York Times, Associated Press, Los Angeles Times, Washington Post, Newsweek, Reuters, NPR’s Morning Edition, Tavis Smiley, Marketplace, Yahoo Finance!, and on Good Morning America. In two years, the campaign garnered over 119 million earned media impressions with a publicity value of $3.3 million.
