How about some flowcharts?

To Pitch or Not to Pitch

As a public service to editors and reporters everywhere, C+C is proud to present a primer on the age-old practice of pitching news stories. It’s the question we ask ourselves every day… is a story truly worthy of news? Or is it more worthy of keeping our media friends needlessly reading pitch emails when they could be doing other things? Like eating lunch? Or watching Norwegian music videos featuring men dressed up as foxes? These are important issues that need to be addressed, and that, friends, is why they invented flow charts…  :

To Pitch or Not to PitchCLICK TO ENLARGE